A recent thread from Adobe's chief product officer Scott Belsky made it clear how challenging that can be, and also made it clear that Figma was purchased by Adobe.
Sebastian De With asked "Could someone at Adobe please throttle the user-hostile cloud upselling that's happening?"
Belsky said it was the hardest challenge he had ever faced in his product career.
Adobe has had users save their work as a cloud document before it can be shared with others, but you can still save.psd files, but all the native sharing functions now work in the cloud In May, the company stated that the Quick Share feature would be removed due to low usage, desire to simplify the options barUI, and redundant function to other export functions. You can share.psd files directly from the File menu or by clicking on the Share button on the app.
Belsky said in the thread that cloud documents were necessary for sharing and collaboration as well as bringing Photoshop to the web and the iPad. Belsky assured those accusing Adobe of upselling that cloud features are included in the product at no extra cost.
It is true that Adobe Creative Cloud applications come with some cloud storage included within the subscription price, but you will have to pay more for it.
Buying a user base that is already paying monthly and building up from there is part of the appeal of Figma. Both Figma and Creative Cloud users don't mind the trick.