In the month of July, streaming overtook television as the most watched show on TV.
Consumers are enjoying all of their favorite streaming services on some of the best streaming devices out there. 34.8% of viewers' TV interaction in July was attributed to streaming. This is the first time that streaming has held the title, with cable coming in second with 34.4% of TV consumption.
The term "cut the cord" has been used by streaming services to get more people to use their services. Streaming's latest first-place takeover is proof that people are shifting to the platform more and more. The share points went up by 1.1 points, while the usage went up by 3.2%.
For the month of July, the average time spent streaming was over 200 billion minutes. In July, each of the big names in the industry saw record-high shares, according to the report. The most likely reason for the 8% share of viewer interest was because of the 18 billion viewing minutes of the show.
There was a 2% drop in cable viewing last month. Sports are said to be one of the significant contributing factors as it has fallen 34% compared to this time last year. The same route is used for viewing broadcast television. According to the report, broadcast television's decline is most likely due to the lull before new seasons and shows start. Sports viewing has gone down since June.
Disney Plus is following in the footsteps of Disney, which is making moves of its own The company is about to launch its ad-supported tier, which is going to be followed by the launch of its own ad-supported tier. The ad-supported tier is expected to be introduced in early 2023.
Reed Hastings gave a positive spin on the platform's recent subscriber loss, suggesting that the end of linear TV is closer than we think. Reed said that streaming is working everywhere. The people are pouring in. The end of linear TV is very bullish for streaming.
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