It's possible that Apple will bring ads to more of its apps. Mark Gurman reported that the company has tested a version of Maps with search ads. Similar advertisements can be found in the App Store.
When you input specific terms, developers can pay the company to get their software to show up at the top of the page. Search ads in Maps would work the same way, according to Gurman. A Japanese restaurant could pay Apple for their business to show up higher in local listings when people use the term "sushi" According to Gurman, Apple could put similar ads in its apps. An ad-supported tier could be offered by the company.
Todd Teresi is the Vice President in charge of the company's advertising division. According to reports, Teresi has talked of greatly expanding his team's impact. The division makes about $4 billion a year. Teresi wants to double that number. Expansion of Apple's advertising efforts is required.
It would be an about-face for a company that has positioned itself as a champion of user privacy. Apple introduced a feature called App Tracking transparency in the latest version of its operating system. You can prevent apps from logging your activity by using the prompt. It is estimated that the policy will cost the company $13 billion in lost revenue. The feature was designed to protect user privacy, according to the company. According to a recent report from The Wall Street Journal, the company's motives with ATT may have been not altruistic.
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