Less than a day after Meta CEO Mark Zuckerberg elicited outrage by saying that more than 30% of users' feeds would consist of artificial intelligence recommendations from people they don't follow, the photo-sharing app's head honcho said the company would stop updating. The company is currently testing a full-screen feed for a small group of users, and will reduce the number of posts in users' feeds. The features may reappear in the future, but it seems likely that they won't be rolled out again until users cool off. The full-screen test is being paused so that we can explore other options, and we're temporarily decreasing the number of recommendations you see in your feed. We understand that changes to the app can be an adjustment, and we want to make sure we get this right.
The full-screen test will be gone over the next couple of weeks.
Adam Mosseri said that the company needed to go back to the drawing board. On Tuesday, Mosseri posted a reel defending the shift to video and seemingly random recommendations after power users like Kim and Kourtney supported the "MakeInstagram Again" movement.
There's a lot happening on the photo sharing site. I...
Read moreMosseri told platformer that he was glad they took a risk. We have to take a step back and regroup. We come back with a new idea after a lot of learning. We are going to deal with that.
The complaints bore out Meta's own measurements. Users were not happy with the new look of the app. He said the usage data wasn't good.
Mosseri confirmed that the company would be decreasing this type of content but wouldn't say how much. He said that people should be happy to see the content that is being discovered.
You should be happy to see it. I don't think that's happening enough We need to take a step back in terms of the percentage of feed that is recommendations, get better at ranking and recommendations, and then we can begin to grow again.
Tati Bruening said in a phone interview that she was thrilled to hear of the platform's announcement. The meme was born a few days ago when Bruening was scrolling through social media and seeing "back-to-back reels." She decided that the app shouldn't be like this because she hadn't seen any of her friends' photos.
I put up a meme and attached a petition without expecting anything. The photographer said that it went insane.
The photographer said that the response from the platform was a "great first step" and proof that the platform is listening to its users. She said that getting rid of the full-screen test was the right move because it would bring back a feed that was similar to the one on social media.
I want to stress that I am happy to see our community come together and that we are going to see change in the future. At the end of the day, I believe we won all together.
There was an update on 7/28/2022 at 4:49p.m. The post has been updated with more comments from Bruening.
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