Christina Stembel started Farmgirl Flowers to challenge the existing model of consumer flower delivery, which provided an overwhelming number of choices, inconsistent quality, and ever-climbing prices. She had no investor capital and no major social connections to give her start-up the kind of boosts typical of successful launches. By committing to growth, focusing on specific goals, and staying true to her values, Stembel built a robust company that earned $23 million in revenue in 2018.
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