Aman has revealed its newest location and it is... boring.
It has been announced that Aman Beverly Hills will open in 2026, but details are limited at the moment. There will be eight acres at the intersection of Wilshire and Santa Monica. There will be a hotel with 42 suites, 37 residences, multiple dining venues, a spa, and a membership-only Aman Club.
This is part of the One Beverly Hills development and is focused on health and wellbeing.
Aman is planning to open a hotel in Beverly Hills. Both Beverly Hills is planned for the year 2025.
Aman has two properties in the US, one in Utah and another in Wyoming. There are two more properties planned to open in the US before Beverly Hills, in New York and in Miami by the year 2024.
Aman was the most innovative hotel group back in the day. Aman opened properties where other brands wouldn't even consider. The brand wanted to offer luxurious experiences in areas that weren't normally visited.
Adrian Zecha, the founder of Aman, sold the brand in 2014, and since then it has gone downhill. Most of the original properties are still open, but the new hotels that have been in the works haven't been inspired by passion to build a special experience, but rather have just been centered around trying to monetize the brand and turn it into a real estate play to sell residences to billionaires in
While Aman used to open properties in places off the beaten path, his current hotels are in Miami, New York, and Beverly Hills. Aman has been marketing itself for a long time.
‘Aman’ meaning ‘peace’ in Sanskrit, has for thirty years. provided guests with the opportunity to escape the frenetic pace of life and to retreat into a balanced, calmer, and more measured way of being.
The frenetic pace of life is what makes a property in Midtown Manhattan special.
Aman's current owner wants to maximize his return on investment, as he is sure that many people will pay for these residences and experiences. It makes me sad that a brand that used to be so focused on creating special experiences is now just trying to get into every market that already has a lot of hotels.
The Aman Beverly Hills is due to open in the year 2046. Even if you consider yourself to be an Amanjunkie, I don't think there's much to be excited about. There is a lot of luxury hotels in Beverly Hills, but this isn't the essence of Aman.
Do you think Aman Beverly Hills is good?
All Rights Reserved © 2024
