Image: Microsoft

Improvements to its hardware and services are on the way. The Design Lab store will be expanded with even more customization options, as well as cloud gaming improvements and new supported platforms for the Xbox app.

There are new pastels such as soft pink, orange, green, and purple, as well as new cases with matching caps. Xbox has been adding more personalization options to the Design Lab, such as metallic finishes and rubber grips.

The Xbox Design Lab already has millions of different combinations.

The Xbox Design Lab allows players to modify their controllers in a variety of ways. You can add printed text to the controller for an additional fee. The Design Lab doesn't offer any of the customization options you can get from third-party manufacturers, but each controller only costs $69.99, a far cry from other custom controllers. It's not clear if the new options will have a higher price tag.

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The Xbox Design Lab will be launching in 11 new countries, including Australia, New Zealand, Japan, Korea, Singapore, Czech Republic, Greece, and Hungary. Taiwan will have access to the design lab later this summer.