11 Lingerie Trends Every French, British, and NYC Girl Is Wearing


There are many misconceptions surrounding lingerie and the purpose it should serve in our lives. While we have, for the most part, societally squashed the notion that lingerie is to be worn for someone other than yourself, many women are still on the fence when it comes to incorporating “fancier” lingerie into their everyday negligee drawer. The word fancy in relation to lingerie instantly makes me assume that wearing said pieces will make me uncomfortable, but that is actually not the case at all. Sometimes, “fancy” lingerie can simply mean choosing undergarments in a more intentional way versus digging through your drawer and grabbing the first thing that your hand touches. Don’t lie-we’re all guilty of that.

Intrigued but not sure where to start? That’s where we come in. To give you an idea of what is going on in the lingerie market this year, we tapped some of the most well-respected experts in the industry to tell us what the biggest lingerie trends are in Paris, London, and New York-three places that I would say have a pretty good sartorial reputation. Ahead, read up on the trends the pros at Journelle, Victoria’s Secret, Coco de Mer, Simone Perele, and Implicite claim are blowing up in their respective locations, and shop the perfect product to go along with each. Hopefully, you’ll exit this story with a few more festive lingerie items and a boost of confidence to wear them in your day-to-day.

Brights and Neon Pops:“Once Memorial Day arrives, we find consumers are super eager to embrace summer style. This season, they have lots of fun and whimsical pieces to choose from, as brights, neons, and citrus tones have been a huge trend. What’s great is that there are lots of ways to style it. My personal favorite is to let a fun and bright bra peek through a sheer top or even a plain white tee. Our Journelle Collection Romi Scooped Demi and the Simone Perele Citadine are my go-tos right now. For the less adventurous who still want to get in on the trend, we are loving our assortment of Stripe + Stare cotton knickers. They are super soft and ridiculously comfortable, and they come in a rainbow of fun brights and whimsical embroideries. My favorites are the avocado and hot pink!” – Sandra Rose, vice president of merchandising and brand at Journelle