State Farm, the household-name insurance company, abandoned its program to distribute LGBTQ-themed books to teachers, community centers, and libraries after a media expos caught the company by surprise. Victor Terry, State Farm's chief diversity officer and vice president of public affairs, sent an email to all State Farm agents and staff members just hours after multiple news outlets revealed the book initiative. State Farm's support of a philanthropic program, GenderCool, has been the subject of news and customer inquiries. The program that included books about gender identity was intended to promote inclusivity. Talking about gender and identity should be done at home with parents. We do not support required curriculum in schools on this topic. Terry wrote that they support organizations that provide resources for parents to have these conversations. The original program was supposed to bring clarity and understanding to the national conversation about being trans, inclusive and non-Binary by recruiting hundreds of agents and staff volunteers to help with the collection of books. A character named Gia is introduced to young readers in the book Non-Binary, which is part of the Gender Cool Collection. It isn't that simple. When I was born, the doctor said it was a boy. The goal of the project is to increase representation of the LGBTQ+ community in books and to support our communities in having challenging, important and empowering conversations with children. State Farm sent an email to all of its agents in Florida to let them know that six of them would be able to participate in the program. The email's language suggested a large and national scope. State Farm agents and employees will have the chance to donate this 3 book bundle to their local teacher, community center or library of their choice, according to an email. 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