State Farm, the household name insurance company, has launched a program that would involve hundreds of staff volunteers across the country to distribute books to teachers, community centers, and libraries, specifically targeting children as young as kindergarten.

State Farm is working with the Gender Cool Project to bring clarity and understanding to the national conversation about being trans, inclusive and non-Binary.

The goal of the project is to increase representation of LGBTQ+ books and support out communities in having challenging, important and empowering conversations with children.

State Farm is recruiting six agents in Florida who would be interested in participating in this unique project, by receiving these books in March, then donating them to their community by the end of April, according to the message.

State Farm agents and employees will have the chance to donate this 3 book bundle to their local teacher, community center or library of their choice, according to an email.

Along with donating the books, we would encourage the agent to highlight our commitment to diversity on their social media pages.

In the book Non-Binary, a character named Gia is introduced to young readers as a trans girl who uses she/her pronouns. It isn't that simple. When I was born, the doctor said it was a boy, but it wasn't true.

It reads, "Gender is how you feel in your heart and mind, but it may not match what the doctor says when you are born."

According to the website, the GenderCool Project is a youth-led movement bringing positive change to the world. The organization highlights youth spokespeople who identify as trans or not conform to gender norms and are helping replace misinformation with positive experiences.

Dell, Nike, NBC Universal, Adobe, General Mills, Capital One, Intel, Indeed, HP, Vmware, Bank of America, and Out and Equal are some of the American companies that are partners and supporters of GenderCool.

The website notes that GenderCool engages with corporate partners in six powerful ways. The book distribution initiative may have been an original innovation of State Farm.

State Farm is being targeted by an advertisement campaign by Consumers Research, the oldest consumer protection agency in the nation. State Farm is a spoof of the company's hallmark slogan, "Like a Good Neighbor."

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