Subway’s new store design adds digital self-order kiosks w/ Apple Pay, faster mobile pre-ordering


Subway is refreshing its store design with new digital self-order kiosks that will feature Apple Pay (in addition to Samsung Pay) as well a faster experience for delivery and pre-ordering via its mobile app and Facebook Messenger bot. The redesigned store will feature a separate food prep area and a designated pre-order pick-up location specifically for kiosk and mobile orders:

Digital: Self-order kiosks in select locations, digital menu boards and, as always, Apple and Samsung Pay options. Guests enjoy a speedy Subway® experience with a separate food preparation area and a designated pre-order pick-up location for kiosk, mobile app, delivery, catering and bot for Messenger orders.

Subway says other focuses for the store redesign will be a “fresh veggie display”, complimentary Wi-Fi and comfortable seating with USB charging ports.

The new “Fresh Forward” store design is currently being tested in twelve locations in the U.S., Canada and the U.K., including: Tamarac, FL; Orlando, FL (2); Winter Park, FL; Chula Vista, CA; Knoxville, TN; Palmview, TX; Hillsboro, OR; Vancouver, WA; Beauport, QC; Granby, QC; and Manchester, U.K.

The new and improved mobile ordering and Apple Pay experiences will be available through the existing Subway iPhone app for customers visiting the already refreshed locations.