Subway restaurants has launched a new way to order its sandwiches and salads.
Now, customers can use their Facebook Messenger application to place their customized order and pay for the meal at the closest Subway location.
When using the bot, the user is guided through the process of selecting the sub bread, cheese, vegetables and sauce, as well as drinks, cookies or chips. Users then choose their payment method: Facebook’s payment system or Masterpass, a digital payment service from Mastercard, and the order will be ready for pick up in 15 minutes or less.
The first-of-its-kind sandwich ordering bot was announced at the F8 Facebook Developer Conference with Agilitee, one of Subway’s digital partners, and is the latest innovation from Subway Digital, a team within the company created last year.
“Our bot for Messenger was just deployed in more than 26,500 U.S. Subway restaurants- the largest deployments of a Messenger bot in the restaurant industry. We’re proud to offer our guests an innovative new way to order and pay outside the restaurants,” said Carman Wenkoff, Subway’s chief information and digital officer. “This is a new initiative in the on-going quest to enhance the guest experience.”
“We’re excited that Subway is expanding their mobile order capabilities with a bot,” said Stan Chudnovsky, vice president of product for Messenger. “It’s a simple way to order food, and available to anyone who already has Messenger.”