Japan’s Nintendo Switch Lines Are Hell


The already long Nintendo Switch longs have gotten that much longer. Meaning? Things are suddenly more unpleasant for those wanting to buy a Switch.

As Kotaku previously reported, the console has been drawing long lines for months afters its release, and well-known game creator Hideki Kamiya recounted his unsuccessful attempt at trying to buy one. While those were long lines, the most recent ones in Tokyo and Osaka are brutal.

A massive line formed this morning at the Yodobashi Camera in Tokyo’s Akihabara. It was apparently over three thousand people long!

The store only had 250 Nintendo Switch consoles!

Remember, folks are lining up for a chance to buy. When game consoles are in short supply, Japanese retailers hold raffles, and those with the winning numbers can buy the console.

Summers are hot and humid in Japan, and here we have thousands of people waiting hours for a chance to spend money. If they don’t win, they’ll go home empty-handed and sweaty.

Here is today’s Yodobashi Camera line in Akihabara.

On Sunday, there was a similar raffle at the Yodobashi Camera in Osaka’s Umeda, which only had 200 Switch consoles. The line was reportedly 2,100 people long.

No wonder people on Twitter have been calling these raffle events “jigoku” (地獄) or “hell.”

And Splatoon 2 isn’t even out yet!

Kotaku East is your slice of Asian internet culture, bringing you the latest talking points from Japan, Korea, China and beyond. Tune in every morning from 4am to 8am.