‘Fixer Upper’ stars launching home goods brand at Target


CLEVELAND, Ohio — Attention, fans of shiplap.

If you like the way Joanna Gaines decorates the fixer uppers on her and husband Chip’s popular HGTV show, the two are partnering up with Target for an exclusive new line of products for the home.

The collection, branded as Hearth & Hand with Magnolia, will include 300 items spanning tabletop, home decor and giftables, according to a Target press release.

It’s the first time the couple, who have starred in HGTV’s top-rated “Fixer Upper” since 2013, has worked with a retailer in the design and creation of a product line.

“The collection reflects a modern take on Magnolia’s signature aesthetic with modern, classic, industrial and vintage touches,” the release says.

“Partnering with Chip and Joanna to create a modern farmhouse collection available only at Target allows us to offer an aesthetic we know our guests will love,” Target executive VP Mark Tritton says in a statement. “The quality and affordable prices can’t be beat.”

Joanna adds, “At the core of the Magnolia brand is the desire to make homes beautiful, but with a focus on family and practicality. We want to create spaces that families want to gather in.”

Items in the collection range in price from 99 cents to $129.99, though Target says most will be under $30. Look for them at Target stores starting November 5.